About
Archive Agency is a premier women’s sports agency, founded by former professional athletes and industry leaders, not to meet the market for women, but to move it. We’ve played the game, negotiated the contracts, and built the brands, and now, we’re setting a new standard for what’s possible in women’s sports.
Based in Minneapolis, MN, named the #2 city in the U.S. for women’s sports by The Athletic, we lead with expertise across the ecosystem. We consult with teams and leagues to secure high-impact sponsorships and forge strategic partnerships. We guide brands and corporations looking to grow in the women’s sports space, helping them invest with purpose, cultural relevance, and measurable ROI.
For athletes, we do more than represent, we build. From career and talent management to endorsement deals and long-term brand strategy, we support women through every phase of their journey. Our women-led team brings deep experience across PR, media, mental wellness, financial planning, and contract negotiation, delivering not just support, but structure.
Because women don’t just belong in the story. They are the story.
The Archive Team:
Built by Athletes. Led by Experts. Driven to Change the Game.
Dani Foxhoven Young
Founder & CEO
Dani is a former pro soccer player turned CEO, building a career at the intersection of sports, business, and brand partnerships. A championship-winning athlete, she competed in the NWSL, Russian Premier League, and German Bundesliga—gaining global insight into the business of sport and athlete branding.
Following her playing career, Dani coached at the national and collegiate levels before transitioning into sponsorships and strategic partnerships. Over the past decade, she’s led high-value deals and impactful brand collaborations. Now, she’s focused on shaping a more equitable future in sports, representing the athlete she once was and championing the next generation.
Lauren Young
Co-Founder
Lauren Young is a former Division I dual-sport athlete from the University of Michigan, where she competed in both basketball and high jump. Now President of the earned media division at Media Bridge a full-service marketing agency in Minneapolis, MN. She combines strategic vision with creative storytelling to connect global brands to real human stories.
A nationally recognized marketing leader, Lauren has built impactful campaigns for Nike, Adidas, McDonald's, Bumble, Caribou Coffee, Harley-Davidson, and U.S. Bank. Her unique background as an athlete and brand strategist gives her an edge in representing rising talent and guiding brands that value purpose, performance, and authentic connection.
Kate Townley
Head of Business Development
Kate is a former Division I basketball player and a current business development leader with deep roots in professional sports and corporate strategy. With 10+ years of experience partnering with executives, building high-impact operations, and driving growth in complex organizations, she brings a sharp, people-first approach to scaling ideas that matter.
Kate spent nearly two decades with the Minnesota Twins, including leading Major League Operations, before moving into a Chief of Staff role at Ameriprise Financial. Across sports and corporate environments, she’s known for connecting strategy to execution, building partnerships, aligning stakeholders, and turning big visions into actionable plans.
At the agency, Kate focuses on growing meaningful partnerships and helping female athletes and women’s sports translate performance into long-term business value. She’s passionate about inclusive leadership, smart growth, and creating opportunities where talent and business intersect.
Katie Severt
Public Relations
Sarah Grap is a communications and marketing leader with over 15 years of experience helping brands and individuals connect with their audiences through strategic storytelling and integrated PR. Known for her ability to shape narratives from a high-level perspective, she transforms a brand’s “why” into powerful, authentic consumer connections.
In 2024, she launched Sarah Grap Public Relations (SGPR), advising brands and agencies on earned media, campaign strategy, entertainment publicity, and crisis communications. Prior to founding SGPR, Sarah held senior roles at Carmichael Lynch and Mall of America, leading national campaigns and earning coverage in The New York Times, NBC Nightly News, People Magazine, and more.
Elli Burris
Head of Operations
Elli is a former pro soccer player who now thrives in building business processes, solving inefficiencies, and ensuring that every detail is accounted for.
She played soccer collegiately at the University of Portland and went on to play professionally for 7 years at different clubs around the world including 5 years with the Seattle Reign in the NWSL.
Since retiring from professional soccer in 2017, Elli has earned her MBA and become an experienced Director of Operations in both the business and soccer world. Elli has focused her work in operational excellence and customer care with women founded and owned companies including Goal Five and Oiselle. Elli understands the female athlete experience and is equipped to provide the necessary support to elevate all women in the game.