ABOUT THE ARCHIVE AGENCY
Women don’t just belong in the story. They are the story.
Founded by former professional athletes and industry leaders, not to meet the market for women, but to move it. We’ve played the game, built business expertise, and now, we’re setting a new standard for what’s possible in women’s sports.
Based in Minneapolis, MN, named the #2 city in the U.S. for women’s sports by The Athletic, we lead with expertise across the ecosystem.
The Archive Team
Dani Foxhoven
Founder & CEO
Dani is a former pro soccer player turned CEO, building a career at the intersection of sports, business, and brand partnerships. A championship-winning athlete, she competed in the NWSL, Russian Premier League, and German Bundesliga—gaining global insight into the business of sport and athlete branding.
Following her playing career, Dani coached at the national and collegiate levels before transitioning into sponsorships and strategic partnerships. Over the past decade, she’s led high-value deals and impactful brand collaborations. Now, she’s focused on shaping a more equitable future in sports, representing the athlete she once was and championing the next generation.
Kate Townley
Head of Business Development
Kate is a former Division I basketball player and a current business development leader with deep roots in professional sports and corporate strategy. With 10+ years of experience partnering with executives, building high-impact operations, and driving growth in complex organizations, she brings a sharp, people-first approach to scaling ideas that matter.
Kate spent nearly two decades with the Minnesota Twins, including leading Major League Operations, before moving into a Chief of Staff role at Ameriprise Financial. Across sports and corporate environments, she’s known for connecting strategy to execution, building partnerships, aligning stakeholders, and turning big visions into actionable plans.